A recent autotopic that rolled through was “If you had a restaurant, what would you call it?” That’s easy.
You Can Only Have One Thing
It kills me when I go in a restaurant and they have a ton of things on their menu and hundreds more combos. Our local Chinese place has close to 200 items on their menu!
Really? I’m not sure you can keep fresh meat, vegetables, and fruit on hand for that many combos. Why would you want to try?
We have another joint that serves fish. Fried fish. Not broiled, sautéed, grilled, or sushied. Fried. Period. Now you can choose whole or filleted. Sides? Fries, baked potato, slaw, hushpuppies, onions. That’s it. Their only other items are fried shrimp, and chicken fingers for the kidlets.
They do so much business you can’t get in the parking lot. I’ll bet they turn a pretty hefty profit, too.
I said all that to say that I think the best way to make money in the restaurant biz is to follow the KISS philosophy–Keep It Simple Stupid.
What would I serve? Chili. Literally one dish, or bowl as it were.